Key Points
- Carbon Creative has developed a 12-month public awareness campaign for Greater Manchester Victims’ Services.
- The campaign appears to be operational in Greater Manchester and is designed to encourage people to realize that they can receive help after being impacted by criminal acts.
- Greater Manchester Victims’ Services gives advice, contacts, and referrals to victims of crime in the area.
- The campaign makes use of the expertise of Carbon Creative, which is a Manchester-based integrated creative agency.
- There is available information regarding a Greater Manchester Combined Authority contract award for Carbon Creative related to the GM Victims Services website.
Manchester Crime (Manchester Mirror) October 3, 2026 — Carbon Creative has designed a 12-month awareness campaign for Greater Manchester Victims’ Services, with the work aimed at helping people affected by crime understand that support is available to them, according to a report published by Prolific North.
The campaign is now live across Greater Manchester, Carbon Creative said in a public LinkedIn post. The agency stated that its purpose is to improve public awareness of the support available to people who have been affected by crime.
The development concerns communications for Greater Manchester Victims’ Services, a service whose website is described in Greater Manchester Combined Authority documentation as a central source of information, contact details, signposting and advice on referral pathways for victims of crime across the area.
What has Carbon Creative designed?
Prolific North reported that Carbon Creative designed the 12-month awareness campaign for Greater Manchester Victims’ Services. The report, published on October 2, 2026, identifies the campaign as a sustained communications initiative rather than a short-term promotional activity.
Carbon Creative’s own public statement says the campaign is live “across Greater Manchester” and is intended to make more people aware that help can be accessed following the experience of crime.
Neither the Prolific North report available through search results nor Carbon Creative’s public post sets out a full inventory of the campaign materials, individual channels, budget, audience segmentation, evaluation measures or launch timetable. Those details should therefore not be assumed from the available reporting.
Who are Greater Manchester Victims’ Services?
Greater Manchester Victims’ Services is presented by the Greater Manchester Combined Authority as an information and support hub for people affected by crime. The authority’s decision documentation says the service’s website provides “fundamental information”, contact details, signposting and guidance on referral pathways for victims in Greater Manchester.
In practical terms, an awareness campaign can direct people towards that hub at a point when they may not know where to find relevant services. The publicly available description focuses on access to information and routes into support, rather than making claims about the individual outcomes available in every case.
The wording of the campaign’s stated purpose is also broad. Carbon Creative said the work is intended to help people recognise that support is available when crime has affected them, rather than limiting the message to a particular type of offence or a single group of victims.
How is the campaign being delivered?
Carbon Creative has not published a detailed channel plan in the materials identified for this report. Its LinkedIn statement confirms that the campaign is live across Greater Manchester, but does not specify how frequently messages will appear, where they will be placed or which individual campaign assets are being used.
The year-long timeframe reported by Prolific North indicates that the campaign is designed to run over an extended period. A longer programme can allow messages about available support to be repeated at different points during the year, although no formal campaign-performance targets have been published in the sources reviewed.
Carbon Creative describes itself as an integrated creative and web-design agency based in Manchester. The company says it is employee-owned, ethically driven and carbon neutral, and its website lists work for Greater Manchester Combined Authority, including the Good Night Out campaign.
Companies House records list Carbon Creative Limited as an active company incorporated under company number 04603908, with its registered office at Tomorrow, MediaCityUK, Salford. Its listed SIC activity is advertising agencies.
What do public records show?
Greater Manchester Combined Authority documents available online include a decision notice concerning a Carbon Creative contract award linked to GM Victims Services. The documentation repeats the description of the GM Victims Services website as an information, contact and referral-signposting hub for victims of crime in Greater Manchester.
The available search material does not provide sufficient detail to establish whether the published decision record covers every aspect of the awareness campaign later reported by Prolific North, or whether it relates specifically to website-related work. The records and report do, however, place Carbon Creative’s work within the wider GM Victims Services communications and access-to-information context.
The agency has also worked previously with Greater Manchester organisations on public-interest communications. Greater Manchester Combined Authority records show that Greater Manchester’s Violence Reduction Unit awarded Carbon Creative £2,160 in February 2025 for infographics and design connected with the unit’s 2024–25 annual report and website refresh.
That earlier contract is separate from the newly reported Greater Manchester Victims’ Services awareness campaign, but it shows that Carbon Creative has previously supplied design work for a Greater Manchester public-sector body.
Why does victim-support awareness matter?
The campaign’s central message, according to Carbon Creative, is that people affected by crime can access support. The Greater Manchester Combined Authority’s description of GM Victims Services suggests that the service is intended to reduce uncertainty around where victims can locate information, contact routes and referral guidance.
Public awareness is a distinct part of access. A service can exist, but potential users may not know its name, website, eligibility criteria or routes of contact. The campaign reported by Prolific North is designed around addressing the awareness element, based on the stated objective that more people should understand support is available.
The available sources do not state how many people the campaign is expected to reach, whether it is aimed at particular boroughs, or what success will be measured against. Any assessment of the campaign’s eventual impact will depend on later evidence, such as website use, enquiries, referrals or independently published evaluation.
What has been said about the campaign?
The clearest public statement comes from Carbon Creative’s LinkedIn post. The agency said:
“The right message, in the right place, can help someone take…”
before adding that the campaign is live across Greater Manchester and is helping more people understand support is available if they have been affected by crime.
Because the available post preview truncates the first sentence, it should not be treated as a full quotation beyond the words published in the search result. The confirmed substance of Carbon Creative’s statement is that the campaign is live and that it seeks to improve awareness of support.
Prolific North’s report independently describes the work as a 12-month awareness campaign designed by Carbon Creative for Greater Manchester Victims’ Services. The publication’s report and the agency’s statement are aligned on the principal facts: Carbon Creative is the agency behind the work, the client is Greater Manchester Victims’ Services and the campaign concerns support for people affected by crime.
Background
Greater Manchester Victims’ Services operates within a wider regional framework intended to help victims of crime find information, contact details, signposting and routes for referral. Greater Manchester Combined Authority documentation describes the service website as a hub for those functions.
Carbon Creative is a Salford-registered advertising agency with a Manchester base and a portfolio that includes public-awareness work. The agency says its services cover integrated creative and web design, while its public materials identify prior work connected to Greater Manchester Combined Authority campaigns.
The newly reported campaign therefore brings together a regional victim-support service and an agency with previous public-sector creative experience in Greater Manchester.
What could this mean for people affected by crime?
For people affected by crime in Greater Manchester, the likely immediate effect is greater visibility of information indicating that victim support exists and can be accessed. That is the stated purpose of the campaign, according to Carbon Creative.
For Greater Manchester Victims’ Services, a 12-month awareness effort may increase recognition of its website and support routes, although the available reports provide no published forecasts for enquiries, referrals or service demand. Whether the campaign changes access to support will need to be assessed through evidence released during or after its run, rather than assumed from its launch.
