Key Points
- Rochdale Mayfield, a rugby league club in the National Conference League Premier Division, has announced Joseph Parr Group as its main advertising board sponsor for the 2026 season.
- Joseph Parr Group, a family-run construction firm based in Heywood, Greater Manchester, takes over from previous sponsor Venari Protection Services.
- The sponsorship deal covers the primary advertising board at the club’s home ground, MCM Sports Stadium in Rochdale.
- Club officials expressed gratitude to outgoing sponsor Venari Protection Services for past support.
- Joseph Parr Group has a history of local sports sponsorships, including partnerships with Heywood St James RFC and FC United of Manchester.
- Announcement made via official club channels on April 10, 2026, ahead of the new season.
- No financial details of the deal disclosed publicly.
Rochdale Mayfield Announces Joseph Parr as Main Advertising Board Sponsor
Rochdale (Manchester Mirror) April 11, 2026 -Rochdale Mayfield, the prominent rugby league club competing in the National Conference League Premier Division, has secured Joseph Parr Group as its main advertising board sponsor for the 2026 season. The announcement, shared through the club’s official website and social media on April 10, 2026, marks a significant partnership for the amateur outfit based at MCM Sports Stadium in Rochdale.
As reported by sports journalist Mike Smith of Roch Valley Radio, club chairman Neil Coyle stated:
“We are delighted to welcome Joseph Parr Group as our main board sponsor for the 2026 season. Their support will be invaluable as we continue to compete at the highest level in the National Conference League.”
This deal replaces the previous sponsorship from Venari Protection Services, which had backed the club in recent years.
The Joseph Parr Group, a family-owned construction company headquartered in Heywood, Greater Manchester, brings its expertise in groundwork, civil engineering, and plant hire to the partnership. Coverage from Rochdale Online by reporter Emma Davies highlighted the firm’s commitment:
“Joseph Parr Group is proud to support local sports in the community,”
said a company spokesperson in the announcement.
Who is Joseph Parr Group and Why Rochdale Mayfield?
Joseph Parr Group operates across the North West, specialising in construction projects for housing, commercial, and infrastructure developments. Established as a family business, it employs over 100 staff and maintains a strong community focus. According to Roch Valley Radio‘s coverage, the firm’s managing director, Joseph Parr, commented:
“We have a long history of backing grassroots sports, and Rochdale Mayfield represents the values of hard work and community spirit that align with our ethos.”
This sponsorship fits into Joseph Parr’s portfolio of local sports investments. As detailed in reports from Heywood Advertiser by local sports editor Tom Reilly, the company previously sponsored Heywood St James RFC and provided kit support to FC United of Manchester. “Partnering with Rochdale Mayfield allows us to extend our reach into the Rochdale community, just a short distance from our Heywood base,” Reilly quoted a Parr representative.
Rochdale Mayfield, founded in 1936, fields teams in various age groups and has a loyal fanbase in the Roch Valley area. The club’s home matches at MCM Sports Stadium draw hundreds of supporters, making the main advertising board a high-visibility asset.
What Does the Sponsorship Cover Exactly?
The agreement specifically designates Joseph Parr Group for the primary advertising board at MCM Sports Stadium. This prominent position flanks the pitch and is visible during all home games, training sessions, and community events. No sources disclosed the duration or monetary value of the deal, maintaining standard practice for amateur-level sponsorships.
Outgoing sponsor Venari Protection Services received thanks from club officials. In the official statement covered by Rochdale Online, Neil Coyle added:
“We extend our sincere gratitude to Venari Protection Services for their unwavering support over the past seasons. Their backing helped us through challenging times, and we wish them all the best moving forward.”
Additional coverage from Manchester Evening News sports desk, authored by James Wilson, noted the timing: “With the 2026 National Conference League season approaching, this sponsorship provides stability for Rochdale Mayfield as they prepare for competitive fixtures.”
How Has the Local Community Responded?
Local rugby enthusiasts welcomed the news on social media platforms. Fans posting under the club’s X (formerly Twitter) handle @RochdaleMayfield expressed excitement about the partnership. One supporter commented:
“Great to see a solid local business like Joseph Parr backing the Mayfield lads.”
Roch Valley Radio also reported increased interest from other potential sponsors, attributing it to the club’s strong performance in recent seasons, where they finished mid-table in the Premier Division.
