Jaywing’s Yorkshire Tea and PizzaExpress Roadshow Hits Manchester 2026

Key Points

• Integrated marketing agency Jaywing has launched its 2026 Marketing Roadshow, starting in Manchester on Thursday, 21 May 2026.
• The event features practical one-hour sessions led by major brands including Yorkshire Tea, PizzaExpress, Google, Euro Car Parts, Shawbrook, and SEMrush.
• Manchester is the inaugural stop, held at Clockwise, Linley House, Dickinson Street, M1 4LF, from 9:30 am to 4:30 pm.
• Attendees can select from five marketing sessions covering topics like LLMs, integrated search, and social media strategies.
• Further roadshow dates include London on Wednesday, 17 June 2026, and Leeds on Tuesday, 22 September 2026, each with similar formats.
• Registration is open with limited places available across all venues.
• Jaywing positions the roadshow as a platform to deliver real-world marketing expertise from its partners.

Manchester(Manchester Mirror)May 12, 2026-Integrated marketing agency Jaywing has announced the first leg of its 2026 Marketing Roadshow in Manchester, bringing together prominent brands such as Yorkshire Tea and PizzaExpress for practical sessions aimed at marketing professionals. The event, set for Thursday, 21 May 2026, marks the kick-off of a three-city tour designed to equip attendees with actionable insights on contemporary marketing challenges.

What Is Jaywing’s 2026 Marketing Roadshow?

Jaywing, a Leeds-headquartered integrated marketing agency, is taking its expertise on the road with a series of free events featuring collaborations with high-profile brands. As detailed on Jaywing’s official events page, the roadshow promises “practical sessions with brands including Yorkshire Tea, PizzaExpress, Google, Euro Car Parts, Shawbrook and SEMrush,” focusing on topics from large language models (LLMs) to integrated search and social strategies.

The Manchester event serves as the opener, with delegates able to “pick and choose from five marketing sessions each lasting one hour.” This flexible format allows professionals to tailor their day to specific interests. No specific journalist is attributed to the Jaywing site announcement, but it underscores the agency’s commitment to delivering “integrated marketing expertise on the road.”

As reported in initial coverage by The Business Desk, “Manchester is the first visit for Jaywing’s 2026 Marketing Roadshow, with the integrated marketing agency bringing a mix of brands and partners to the city.” This aligns precisely with the official details, emphasising Yorkshire Tea and PizzaExpress as key draws.

When and Where Is the Manchester Event Happening?

The Manchester roadshow is scheduled for Thursday, 21st May 2026, running from 9:30 am to 4:30 pm at Clockwise, Linley House, Dickinson Street, M1 4LF. An Instagram post from Jaywing confirms this venue and highlights “Behind Yorkshire Tea’s…” – likely teasing session content – reinforcing the event’s northern England focus.

Limited places are available, with registration urged via links on Jaywing’s site and echoed in Manchester Digital’s post: “Manchester: Thursday 21st May 2026 – Register Here.” This scarcity adds urgency for local marketers seeking to attend.

Who Are the Key Partners Involved?

Jaywing has assembled an impressive lineup of partners for the roadshow. Yorkshire Tea, the iconic brand from Taylors of Harrogate, joins forces with Jaywing following a prior “proper partnership” announced by Prolific North, where Jaywing was appointed as its digital partner agency for Yorkshire Tea and Taylors Coffee.

PizzaExpress, the popular Italian restaurant chain, is another highlight, promising insights into its marketing approaches. Additional collaborators include Google, set to “reveal” updates as teased in a Jaywing blog post titled “What Google will reveal at our Manchester marketing event,” published in June 2025.

Euro Car Parts, Shawbrook (a financial services provider), and SEMrush (a leading SEO tool) complete the roster, offering diverse perspectives from retail, finance, automotive, and digital analytics sectors.

Why Is Manchester the First Stop for the Roadshow?

Selecting Manchester as the debut venue underscores its status as a vibrant hub for marketing and business in northern England. Jaywing, with roots in Yorkshire, logically starts its tour in the North West before heading south. The Business Desk coverage positions it as a “first visit,” drawing attention to the city’s appeal for such events.

This choice also builds on Jaywing’s regional ties, including past work with Yorkshire Tea, making Manchester an ideal launchpad to engage local professionals early in the 2026 calendar.

What Topics Will the Sessions Cover?

While full agendas are linked on Jaywing’s site (“See the agenda”), previews indicate coverage of cutting-edge areas: LLMs for AI-driven marketing, integrated search strategies blending SEO and paid channels, and social media tactics. Each one-hour session is brand-led, providing “theory-free” practical advice, as hinted in social media promotions: “Most marketing events give you theory. This one doesn’t.”

How Does the Full Roadshow Schedule Look?

Beyond Manchester, the tour continues to London on Wednesday, 17 June 2026 (9:30 am–4:30 pm), and Leeds on Tuesday, 22 September 2026 (same times). Each mirrors Manchester’s structure with five optional sessions and the same brand partners. Registration is live for all, with The Business Desk noting “limited places available across all three dates.”

Leeds, Jaywing’s home turf, closes the series, potentially drawing the largest crowd given proximity and Yorkshire Tea’s regional affinity.

What Makes This Roadshow Different from Others?

Jaywing emphasises practicality over theory, partnering with real brands facing live market challenges. Unlike generic conferences, sessions draw directly from partners’ experiences – for instance, PizzaExpress on customer engagement or SEMrush on data-driven optimisation. This “in very good company” approach, as stated on their site, aims to help attendees “make your next move.”

Free access and flexible scheduling lower barriers, targeting busy professionals in agencies, in-house teams, and SMEs across the UK.

Background of the Development

Jaywing, founded in 1996 and based in Leeds, has built a reputation as an integrated agency handling digital, creative, and performance marketing. The 2026 Roadshow evolves from prior events, such as affiliate marketing roadshows and partnerships like the 2023 ThoughtMix Manchester event, but scales up with major brands.

Their ongoing collaboration with Yorkshire Tea, formalised recently, exemplifies long-term client ties driving these initiatives. The roadshow reflects post-pandemic trends in hybrid events, prioritising in-person networking amid economic pressures on marketing budgets. Economic context includes steady growth in UK digital ad spend, projected to rise in 2026, making such knowledge-sharing timely. Jaywing’s expansion south to London signals national ambitions.

Predictions: How This Affects Marketing Professionals

This development offers marketing professionals, from agency strategists to in-house teams in retail and finance, direct access to proven tactics from brands like PizzaExpress and Google, potentially boosting campaign ROI amid 2026’s competitive landscape. With AI tools like LLMs dominating, attendees gain practical edges, helping SMEs compete with larger players via SEMrush-inspired data strategies.

For northern audiences like Manchester’s vibrant agency scene, it fosters networking and upskilling, possibly sparking new client wins or hires. However, limited spots mean early registration is key; missing out could leave professionals reliant on outdated methods as search algorithms evolve. Nationally, the tour democratises expertise, but success hinges on actionable follow-through, ultimately elevating UK marketing standards.